On the Line — Private Preview

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ON THE LINE
Off the Grid Studios  ×  Majordomo Media
ON THE LINE
with David Chang & Friends
Distribution, Talent & Partnership Strategy — for Billy Parks, FOX Creator Studios
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The Opportunity
This is not a fishing show. It's a travel show with a fishing problem.
Fishing is where David Chang enters the story — the honest, unscripted him, gonzo-style, inside it rather than above it. Kimmel, Segura, and the rest aren't the show. They're proof of how far his world reaches.
7.9M
Fly fishing participants
The audience if the show stays fly-only
57.9M
Total US anglers
All-time high, 2024 — the real addressable audience
$1.4T+$1.1T
US travel + restaurant industries
The crossover — two of the largest consumer industries in the country
Distribution
Multiple lanes, not one hope.
01
YouTube Home Channel
Owned & compounding
02
MajordomoTV
~30M annual views
03
Field & Stream TV
90M+ households
04
In-Flight & Licensing
180M+ passengers
The Proven Playbook
We've already run this exact model. Three times.
MeatEater's Das Boat — three seasons, produced by Off the Grid, pulling in guests from YouTube anglers to working chefs.
MeatEater hired Miles Nolte to build this exact audience-growth engine. Now he's building it again for On the Line.
Off the Grid's Head Writer & Producer · formerly Director of Fishing, MeatEater · creator of Das Boat
Talent Strategy
Star power for the hook. Hidden gems for the math.
A framework, not a locked order — the math of what happens when two audiences share one piece of content.
~26M
Jimmy Kimmel
Co-owns the lodge on the exact river system
~20.9M
Joe Rogan
Spearfishing/tuna, a recurring JRE topic
~8.8M
Kimi Werner + YBS Youngbloods
Freedive-spearfishing chef + ocean-adventure reach
~5.8M
BlacktipH + Reed the Fishmonger
Catch → process → cook, one collab video
Partnerships
We're not starting from zero — the doors are already open.
Standing relationships across tourism, brand, and production access — the kind that normally take a full season to build.
Dubai Tourism
Travel Oregon
New Zealand Tourism
Turtle Box
YETI
Worldwide outfitter & lodge network
Why This Works
Multichannel distribution.
Real relationships, not hopes.
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Off the Grid Studios × Majordomo Media — Confidential